About Us

Our Purpose
“Our purpose is to encourage and inspire all to achieve their dreams”.
To want to be what one can be is purpose in life.
– Cynthia Ozick

Our Values
“We believe in caring for our customers and doing business honestly”
“What you do not want done to yourself, do not do to others.”
– Confucius
“We believe in impacting the community positively through creating learning and job opportunities”
“Love your neighbor as yourself.”
– Galatians 5:14 (NIV)
Ready To Serve

Lawrence Lee
Our Founder & CEO, Lawrence Lee, a Singaporean, is a Human Resources professional with more than 25 years’ experience in the hospitality industry and has extensive experience in human resource development and management at both strategic and global level.
Lawrence has lived and worked in Singapore, Hong Kong, Shanghai and Zurich.
His previous work experience includes being the Human Resources Group Director for Swissotel Hotels & Resorts, Vice President of Human Resources for Carlson Hotels Worldwide – Asia Pacific, Vice President Human Resources for Hilton Worldwide – Greater China & Mongolia and Senior Vice President Human Resources for Jin Jiang International Hotel Management Company.
During his career, he has developed and implemented many innovative training and OD initiatives. Lawrence has managed the Human Resource and Training function for Asian, European, Mediterranean and American regions.
Benny Lee
Dr. Benny Lee is an Independent Consultant specializing in TESOL (Teaching English to Speakers of Other Languages),
Applied Linguistics and teacher training.
Benny was previously Associate Professor of Applied Linguistics, and has extensive experience teaching applied linguistics and TESOL in several institutions (Singapore University of Social Sciences, National Institute of Education (Nanyang Technological University) and National University of Singapore).
His education background includes the following:
– Ph.D. and M.Phil. in Applied Linguistics, University of Cambridge
– M.A. in Applied Linguistics (TESOL), University of Sydney
– Dip Ed (Postgraduate), Institute of Education, Singapore
– B.A. (English Language), National University of Singapore
